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If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on Ok Cupid were snapped outside. ) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.

Enroll in a yoga class and learn to surf—they’re the most popular activities for men and women alike, so either desirable singles are super mellow or it’s aspirational, and everyone to be mellow.

Did they mention anything from your profile or photos? If your answer is no, that’s cause for an eyebrow raise.

We all like doing that, so be on the lookout if they keep putting off details that make them unique.

In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.

Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.

These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.

We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.

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