Experince in updating websites
Here are five likely candidates: Homepage surveys can be great for getting users’ first impressions of your site—but use them carefully so they don't distract people and/or disrupt their journey so early on.Let's give you a practical example of a homepage survey we've used at Hotjar.This helps us learn more about how to improve the payment process and spot any potential issues that might be stopping other website visitors from converting.We use a simple multiple-choice format for the main question ("What's the main reason you are downgrading?Surveys on success pages can be triggered as soon as a confirmation message appears, ensuring that the user’s journey is complete and fresh in their minds.This is especially valuable if you sell products or services: for example, a post-purchase survey run as soon as a customer has completed an order will help you determine what (if anything) almost stopped them from converting, so you can address the issue for everybody else..To get more insight, we ask blog visitors if our articles are helpful on a scale from 1 to 5, then follow up with an open-ended question to find out why our content is or isn’t helpful for them. The responses we get help us shape our editorial calendar and write more articles our readers and customers want.
Landing pages are targeted entry points to your website that can be key pages for conversions, so getting their content and structure right is well worth your time.
Success pages are a great spot for a quick survey because they target users who have just performed a desired action (e.g., signing up for a newsletter).
Asking questions at this stage helps you dig into the details and learn more about what you're doing right, why people choose you over competitors, or whether there's anything that almost put them off.
Here are just a few of the responses we’ve received, which we later used to refine our product and pricing strategy: We ask our customers the standard Net Promoter Score® (NPS) question when they are logged into their dashboard.
Referrals and word-of-mouth marketing are really important for us, so we ask a couple of follow-up questions (see point #4 below) to get as much insight as possible.